Printline was established by Lina Sutherland in 2007 and is a SME company

The objective then was to establish a business that would satisfy the need for better services in the area of business and communication services. Services currently offered by Printline inter alia include:

  • Laser Cutting
  • Office Supplies
  • Rubber Stamps
  • Printing, laminating and binding of documents
  • Engraving
  • Corporate Gifts
  • T-shirt printing
  • Embroidery
  • Safety wear
  • Graphic Design
  • Wide format printing

Printline is currently mainly focusing on the local community and surrounding areas and has a loyal customer basis through their customer-orientated focus on business.


Lina Sutherland and Wilma Raaths represent the ownership and management of Printline. Printline has a strong management team that allow them to execute on this exciting business expansion. The organisational responsibilities of Printline are made up of the following positions:

  • Sales & Marketing: Lina Sutherland
  • Personnel, Admin & Operations: Wilma Raaths
  • Finance: Lina Sutherland

Printline currently employs 11 Namibian citizens but with the growth anticipated more staff will be employed


The business employ various strategies and take into account all the identified functional areas in the business. The functional areas include sales & marketing, operations, human resource, finance and administration. The strategies identified are on three levels; namely, tactics, medium term (competitive or business) strategies and long term strategies. The business tactics focus on implementing the functional strategies in the short term and these are aimed at covering all operational features of the business. The business strategies focus on the medium term and these are aimed at being competitive and capturing a considerable market share. Long term strategies are aimed at achieving the vision of the business and will look into setting up branches in other main areas throughout Namibia.